In recent year, the retail landscape is evolving. The spending power of Generation Y growing and the shifting paradigm in retail creates new opportunity. Retailers need to adapt to current trends to keep a seat at the table. 

In this Tech Talk webinar, HKPC has invited two tech application experts to introduce our new future in the next-generation of retail. A new retail trend is about system integration and customer touchpoints consolidation, it may enhance efficiency. And create customer centric experience and consistency across customer service channels with data analytics and circulation. The chatbot with AI supporting 24-hour handling the repeated customer and promotion inquiries is also a trend. Challenges facing the industry today, only adopting a rapid innovation process and effectively identifying customer needs may cope with transformation in the new era of retail.