WOAW (World of Amazing Wonders) was founded in 2013 by Kevin Poon, a Hong Kong-based entrepreneur of fashion label CLOT, international retailer JUICE, as well as a distribution company District Distribution in the Asia market. WOAW is a multifunctional lifestyle concept store that embodies the contemporary lifestyle of young creatives. In addition to their online store, they have a newly opened physical store on Sun Street, Wanchai with a brand new Elephant Grounds Creamery serving coffee and ice cream. Carefully curated, their vision is to bring the most exclusive collaborations around the globe with a fresh perspective and translate them for Asia. They offer an array of premium selection of goods ranging from accessories, art objects, gadgets, footwear to beauty & grooming products that focus on tomorrow's need. Equipped with a successful Shopify store, WOAW was already making an impact both locally in Hong Kong and globally. After re-launching their new offline store, the WOAW team wanted to extend their new shopping experience digitally to their online community. The case presented was a handful of customization challenges from a legacy Non-sectioned theme store, as well as a solution to showcase a diverse brand lineup and product mix. Capitalizing on Shopify’s store theme feature, it allowed us to revamp the storefront efficiently by creating a new visual identity. Through advanced strategy and customisation, we were able to enhance the overall user experience and create a responsive online experience, optimised for mobile, encouraging shoppers to browse and purchase through the site. We mapped out the architecture for the new site, as well as created the brand index and categories for better search.

Rooftop Republic is an award-winning social enterprise committed to creating sustainable cities and communities powered by urban farming. Through their initiatives, they deliver high-quality farm set ups and management services to clients and engage the community through events and workshops. The existing Rooftop Republic site was a non-responsive site based on the Wix platform. Due to choice of platform, the site was built and developed based on features and elements instead of creating a coherent theme which created a mismatch in style and branding. The navigation and sitemap on the existing site was also disorganised which hindered the overall user experience. As the overall project would be a migration and site revamp, the Navy FAB design team capitalized on this opportunity to design a new site that was both B2B informative but also B2C friendly. The sitemap was restructured to ensure a smoother user experience for clients to clearly differentiate key information areas, such as the services page highlighting their projects, from the online store and events. Overall, the team also revamped the site with a cohesive colour palette and style to ensure the site had a uniform look and feel throughout.

XOVĒ is a luxury skincare brand founded by Mrs. Gigi Ma who is a former TVB and film actress and now the CEO of CosMax Cosmetics. The brand originated in Switzerland, uses a unique and exclusive ingredient: White Truffle, which helps to rejuvenate and revitalize skin perfectly. XOVĒ skincare products are widely used across different branches of Mrs. Lai’s medical beauty center CosMax and are also available for customers to purchase through XOVĒ online store which was built on Shopify. Project Highlight 1 – Custom Shopify App for Discount Code Flow Auto-add of free product Y in the cart when X is selected With the correct discount code, the gift product Y will be automatically added to the cart when the customer selects the promotion product X during checkout. It also supports the customers to add more than 1 “Y” product and the correct original subtotal and the discounted subtotal will also be displayed clearly. Not having to add both X and Y together in the shopping cart ensures a clear check-out flow for customers. Store Discount Code In The Cookie When customers refresh or go to other pages of the store, they don’t need to re-enter the coupon code as it will be saved in the browser. The app will also verify whether the discount code input by the customer at the cart page is valid (not expired or inactive). Automatically Clear Of The Browser Cache The app will automatically clear the browser cache if the discount is removed by clicking the remove tag button. Project Highlight 2- Shopify Gift Wrapping Checkout Add-Ons Customize Popup Interface The design for the pop-up of the packaging option was customized to allow customers to either choose the standard packaging or select gift packaging options. The popup ensures a smooth checkout process as customers can quickly select the option from the popup before moving on to the payment page. Limit Packaging Amount & Include Price Tag 2 types of gift packaging options are offered to customers which are Pink faux leather embossed gold foil stamping gift boxes and XOVĒ paper bags. As the Pink faux leather embossed gold foil stamping gift boxes will require additional charges, the price is reflected on the popup and will change accordingly to the amount of boxes customers select. However, the maximum amount that the customers can order is 2 boxes for each product as set by XOVĒ. Multi-Language The popup is supported in both the Chinese and English versions when customers change the language of the site.