2023.11.01
Asian countries like South Korea, Saudi Arabia, Jordan, and the UAE are facing a new reality: a shortage of software engineers. But South Korean startup, Supercoder, wants to change that by helping Asian tech companies hire top-tier remote Software Engineers from other parts of the world. They even have plans to expand their client market to non-Asian countries. Their key to easing the continental engineering shortage? Hiring fast (23 days on average) at competitive costs. However, making this many hires requires a platform that can keep up. That’s where Deel helps out.
Deel makes it easy for Supercoder to onboard and pay their developers, reducing their client HR Function Workload by over 80%. Now clients can focus on working with developers while Supercoder and Deel handle the rest.
CEO of Supercoder, Kyle Yoon, said, “Start-ups need to solve problems. There are two problems that I’m solving through Supercoder: one is developer shortage, and the second one is DEI [Diversity, Equity, and Inclusion] in South Korea. I’ve noticed that the South Korean workforce is very Korean-centric, but we want to change the culture by helping our clients hire somebody else from another different country. That is something that creates a value of diversity: everyone’s the same, everyone’s equal.”
Supercoder noticed two changes in companies working with a more diverse workforce:
Supercoder receives resumes from all over the world: Vietnam, India, Russia, Pakistan, Sri Lanka, Bangladesh, Nigeria, Kenya, and more. After finding the perfect match for their clients, Supercoder needed a way to easily hire, pay, and onboard that employee. To accomplish this, they would have had to:
Set up an entity in every country they wanted to hire —something that would have taken years.
Hire a lot of people to keep up with the local labor laws of
each country—laws change often and tracking them requires
a huge effort.
Hire local employees in each region to handle the hiring process; then once an employee is found, manually sign a contract with them.
Open local bank accounts in every country.
Yoon and the Supercoder team knew Deel could tackle all these issues, so they became Deel clients shortly after founding the company.
Scaling their business
Deel not only saves Supercoder time and money, but Supercoder has exponentially increased its revenue by 125% in only 5 months, plus grown its margin by 37%, client base 2.5x, and an in-house headcount from 4 people to 15 people.
“All of our employees and developers love Deel as it’s very easy to use and intuitive even for people that are not so familiar with these tech products,” said Yoon.
Global peace-of-mind
Supercoder knows that as they grow, Deel will continue to grow with them. From tapping into new products to continuing their international scale, Supercoder can focus on its next priority: expanding the developer pool in the Southeast Asian region.