This programme aims to equip participants to use AI in digital marketing and branding. You will learn to apply AI for developing effective marketing strategies and improving digital brand experiences to enhance data-driven marketing efforts.

• Practical Application: Gain hands-on experience and practical skills through real-world case studies
  and interactive exercises, allowing you to apply AI concepts directly to digital marketing and
  branding scenarios. Complete a practical project, from insights, to creative, to execution and review.
•  Networking opportunities – connect with like-minded expertise to expand your professional
  network and fostering future collaborations
• Implement AI-driven strategies effectively and efficiently in your digital marketing campaigns by
  getting access to a wide range of AI tools, software, and resources.
• Industry-Relevant Skills: Acquire in-demand skills that are highly sought after in the digital marketing
  and branding industry, making you a valuable asset to employers and opening up new career
  opportunities.
• Expert-led Instruction: Benefit from expert-led instruction by industry professionals with extensive
  experience in AI and digital marketing, providing you with valuable insights, best practices, and
  guidance throughout the program.

19, 26 Oct, 9, 16, 23, 30 Nov & 7, 14 Dec 2024 (Sat)
09:30 – 17:30 Total 48 lecture hours (3 hours/ session)

HKPC Building, 78 Tat Chee Avenue, Kowloon Tong

HK$19,200* (May apply up to HK$12,800 subsidy)
This course ( NI-HKPC/154/2023(NI) ) is an approved New Industrialisation and Technology Training Programme (NITTP), which offers up to 2/3 course fee reimbursement upon successful applications. For details: New Industrialisation and Technology Training Programme (vtc.edu.hk)。

Group discount will be offered to 2 or more enrolment, please contact us for details.

Session 1

Introduction to AI and Design Thinking in Brand Success

Session 2

AI – Assisted Market Research: User Journey Mapping and Optimization

Session 3

Generative AI Overviews & Implications

Session 4

Programmatic Media Bidding and Optimization using AI

Session 5

AI Revolution in SEO & SEM

Session 6

Propensity Modelling for Targeted Marketing

Session 7

AI Application in Omnichannel Ad Targeting and Personalization

Session 8

Predictive Analytics for Data-Driven Insights

Session 9

AI Content Creation with Adobe

Session 10

Digitalized Lead Scoring and Conversion Optimization

Session 11

Dynamic Pricing and Revenue Optimization

Session 12

Retargeting Strategies using AI

Session 13

Web and App Personalization through AI

Session 14

AI – Powered Chatbots and Predictive Customer Service

Session 15

AI Application in GBA

Session 16

Final pitching

Certificate of Attendance will be issued to participants who have attended 75% or more of the classes.

This course is designed for anyone who is interested in learning how to use generative AI to improve their digital marketing campaigns. This includes Digital marketers, Marketing managers, Content creators, Social media managers, Business owners, Entrepreneurs and anyone else who wants to learn how to use generative AI to grow their business.

Mr Hui Shun, Eddy
The Vice Chairman of the Hong Kong Association of Interactive Marketing, the Vice Chairman of the Hong Kong Designers Association, Branding and UX Consultant and Association Professor
Eddy is a pioneering force in the world of transmedia storytelling, digital marketing, UX/UI and branding in Hong Kong. With over 30 years of experience in the advertising and media industry, Eddy has established himself as a leading creative visionary, seamlessly integrating new media into corporate identities for over 100 local and international enterprises, including Fortune 500 brands. As an early adopter of these innovative disciplines, Eddy's expertise has been sought after globally, with his own artworks exhibited in countries around the world. His passion for nurturing young talent is equally remarkable, as he serves as an external examiner, advisor, and visiting scholar at various universities, as well as mentoring through different programs and vetting panels. Eddy's versatility and leadership skills are further demonstrated in his previous roles as the Group/Executive Creative Director at respected local and global design companies, as well as his experience as the Head of Design Department, Associate Professor, and Programme Leader for undergraduate and postgraduate programs. 

Mr Raymond Leung
Former General Manger of Cherrypicks Limited
Raymond developed and built one of the largest mobile app development company (Cherrypicks) in Hong Kong & facilitate the merger & acquisition with HKEX-listed company Net Dragon. Widely popular projects include Leave Home Safe, HSBC PayMe, MTR mobile, MTR first web 3 platform, MTR Alighting reminder function (hardware & software infrastructure covering 99 MTR stations) and over 10 shopping malls mobile application & CRM (i.e. MTR, Wharf group, IFC, Landmark, Megabox).

Mr River Ho
Chief Strategist and Founder of NMC Interactive
Before founding his own company, River honed his skills at leading technology and advertising firms, developing expertise in online marketing strategies, SEO, and marketing data analysis. With over 20 years of experience providing professional services to major enterprises, his impressive client roster includes industry giants such as Nestlé, Jardine Matheson, Li & Fung (Retail), and eBay. His work has garnered numerous awards and accolades. River is also a sought-after conference speaker and corporate trainer. River has served Youth Business Hong Kong (YBHK), an initiative of the Hong Kong Federation of Youth Groups, the Hummingfish Foundation, and the Association of Accredited Advertising Agencies of Hong Kong. Currently, he serves as a member of the Executive Committee for the Hong Kong Association of Interactive Marketing.