As artificial intelligence (AI) becomes popular, AI tools are no longer a “nice-to-have” but an essential capability. When everyone can use AI to generate content and analyse data in seconds, the real value of marketing professionals lies in their strategic thinking and ability to collaborate with AI. In 2026 – a new era of human–AI co-creation – knowing how to leverage AI to strengthen decision-making and execution will be key to standing out and advancing your career.

Jointly presented by the Hong Kong Productivity Council and the Hong Kong Association of Interactive Marketing (AIM), the "AI-Empowered New Approach to Digital Marketing Strategies & Practice" Advanced Professional Certificate programme is designed for marketers who want a systematic and practical way to integrate AI into everyday strategy and execution. The comprehensive 48-hour course covers digital marketing strategies and hands-on AI tools, intensively helping you build a solid framework for human-AI collaborative smart marketing within 6 weeks.

Esteemed industry leaders will guide you step by step through how AI can be effectively applied in branding and digital marketing - from design thinking, SEO, SEM, programmatic advertising and marketing data analysis, to using AI technologies to transform marketing workflows, including AI-generated content (AIGC), personalised user experiences and AI chatbots. You will learn how to formulate and execute integrated marketing strategies where human insight is amplified by AI execution. Upon successful completion, you will be awarded the Certified Digital Marketer certificate presented by AIM - a strong addition to your professional profile that supports your next stage of career growth.

Programme Highlights:

• Perfect balance of theory and practice: Put theories into practice step-by-step through interactive exercises, real-world case studies, and a practical project
• Access to various AI tools: Experience leading advanced AI tools such as ChatGPT, Midjourney, Adobe Firefly, and Tongyi Qianwen, and learn to integrate AI into marketing strategies
• Networking opportunities: Connect and exchange ideas with like-minded marketers from different industries, expanding your professional network and fostering future collaborations
• Led by all-star experts: Gain practical know-how and best practices in AI-powered marketing from 3 industry veterans, including Mr Eddy Hui, Vice Chairman of AIM and Hong Kong Designers Association; Mr Raymond Leung, mobile innovation technology application expert and former General Manager of Cherrypicks; and Mr River Ho, online marketing and big data analysis expert, Founder of NMC Interactive

Enrol now and make 2026 your starting point for human-AI co-creation. Build an effective model of human-AI collaboration, and enhance both your professional value and long-term career development.

4 Feb - 18 Mar 2026 (Except 21 & 25 Feb)

Every Wednesday 7:00pm-10:00pm & Saturday 9:30am-5:30pm

Cantonese

HK$19,200

Ms WAI      ｜+852 2788 5794｜training_2213@hkpc.org

Ms CHENG｜+852 2788 5010｜training_2213@hkpc.org