The global economic changes have brought upon a lot of uncertainties and challenges to enterprises in recent years. How to strike a balance between maintaining internal business operations and satisfying the ever-changing market demands has become the key to success. It is time to think out of the box and embrace the power of high operational efficiency as well as flexibility with digital transformation.

元宇宙、Web 3.0近年成為全球熱話，根據《彭博》預測，元宇宙市場於2024年的全球市值將高達8000億美元。有人覺得元宇宙只係一個concept、一個潮流，或只係一種娛樂、社交體驗，但原來當中既軟硬件技術，已應用係商業及工業範疇，更拓展至教育、文化、金融、地產等領域，發展潛力相當龐大。

某些中小企只有幾個人運作，在宣傳計劃成功後，每天都收到大量查詢，怎樣能滴水不漏地回應所有客戶查詢？分銷服務又如何做到快速準確，輕鬆處理客戶的每張訂單？ 今集【Tech Talk 踢拖講科技】邀請到「對話式行銷」及「企業資源規劃 (ERP)」專家，分享中小企拓展業務時遇到的瓶頸和困難，並介紹如何透過「對話式行銷」工具與客戶互動並建立良好關係，提高客戶轉化率(Customer Conversion Rate)，及講解ERP如何簡化從銷售到生產的營運流程，以更智慧的方法提升訂單處理速度及效率，增加營業額。

In this Tech Talk webinar, HKPC has invited two experts to share practical knowledge on leveraging e-commerce and online media like the popular Xiaohongshu, WeChat Official Account and TikTok, to develop brand & sales channels, using smart media strategy and data analysis tools to strengthen connection with targeted customers in GBA. Solution showcases and live demo by the experts are available in this webinar to visualise the execution.

In recent year, the retail landscape is evolving. The spending power of Generation Y growing and the shifting paradigm in retail creates new opportunity. Retailers need to adapt to current trends to keep a seat at the table. In this Tech Talk webinar, HKPC has invited two tech application experts to introduce our new future in the next-generation of retail. A new retail trend is about system integration and customer touchpoints consolidation, it may enhance efficiency. And create customer centric experience and consistency across customer service channels with data analytics and circulation. The chatbot with AI supporting 24-hour handling the repeated customer and promotion inquiries is also a trend. Challenges facing the industry today, only adopting a rapid innovation process and effectively identifying customer needs may cope with transformation in the new era of retail.

The Hong Kong Monetary Authority announced in October the official launch of Commercial Data Interchange (CDI). Financial institutions could embrace more innovative applications to digitalise and streamline a wide range of financial processes. In this Tech Talk webinar, HKPC has invited Hong Kong Monetary Authority and banking industry to update how FinTech addresses SME financing pain points with a focus on using commercial data to facilitate alternative credit scoring by banks. A tech expert is also invited to share diversified ways on data protection with real case examples. While the trend of hybrid working is inevitable, it also brings along vulnerability risks to SMEs which might have limited IT resources and technical know-how. Our tech expert will tell you how to do full protection at ease. Ensure completed commercial data for financing in the future.