Since the introduction of "E-Commerce Easy" under the Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund) to support enterprises expanding into the Mainland e-commerce market, many small-to-medium-sized enterprises (SMEs) are eager to seize this golden opportunity and venture into the Greater Bay Area (GBA) brimming with business potential. However, the competition in the Mainland e-commerce market is extremely fierce. How can SMEs successfully break through and shine on this grand stage? 

In this episode of "Tech Talk", we have invited experts from Bank of China (Hong Kong) and WECHATBIZ to share tips for smooth sailing into the GBA market. Experts have decodde the secrets of GBA marketing through customer success stories and deep dived into how omnichannel marketing strategies can enhance brand awareness and win over and retain customers. The webinar has also covered how cross-border financial solutions can help SMEs easily manage funds between Hong Kong and Mainland China, creating greater financial flexibility.