Hong Kong enterprises are keen to grab the Greater Bay Area (GBA) opportunities through brand development and channels building. While building brands with traditional media can be expensive and time-consuming, using new media in online platforms is on the rise. With the help of data analytics, brand awareness can be increased, bringing along surprising sales boost.

In this Tech Talk webinar, HKPC has invited two experts to share practical knowledge on leveraging e-commerce and online media like the popular Xiaohongshu, WeChat Official Account and TikTok, to develop brand & sales channels, using smart media strategy and data analysis tools to strengthen connection with targeted customers in GBA. Solution showcases and live demo by the experts are available in this webinar to visualise the execution.